The producer side
Although I don't produce any tangible deliverables myself (like cinematographers and CG artists do), I do a ton of work that normally happens behind the scenes:
— Together with the client I understand the needs and goals of the project and write a creative brief
— I come up with the core concept of the project
— I provide creative supervision of the entire project, from idea to execution
— I put together a team and coordinate everyone who's involved in the project
— I take care of financial, accounting and legal matters
— I am responsible for communicating with the client and making sure that everybody knows what's going on and that the project is going in the right direction
The creative side
Along with doing the client work and managing the team, I also bring the creative vision to every project.
— I come up with and develop the creative concept and a detailed script of the show
— I develop set and stage design and find contractors who could build and assemble it (on time and budget)
— I have a strong engineering and technological background, natural curiousity and a good experience with applying experimential technologies to live shows, so not only I'm interested in creating unusual and spectacular technological solutions — I also can actually make it work.
— Throughout my career I have used plenty of different tech solutions and approaches. I know their pros and cons inside out, I understand their technical capabilities and limitations, and how they affect the perception of the show by the viewers. This knowledge helps me coming up with a solution that is most relevant to the specific project and its goals.
— Finally, I believe that ideas come first, and technology is primarily a tool for implementing the ideas — even the craziest ones.